Hotel Revenue Management Playbook 2026
A 148-page working manual for the way revenue is actually run in 2026 — across BAR strategy, dynamic pricing, segmentation, forecasting and the new mechanics of AI-assisted yielding.
Hotel Revenue Management Playbook
David Leroux
Revenue Strategy
148 pages
Built for the week after you finish it.
Every chapter ends with a fill-in worksheet and a checklist. Nothing goes in this book unless the authors have used it in production.
14 ready-to-use spreadsheet templates
Weekly revenue-meeting agenda & KPIs
Dynamic pricing governance checklist
Segmentation worksheet for independents
Displacement calculator for group business
One-page BAR strategy canvas
Ten chapters. Three and a bit hours.
Skim the list — or jump straight to the section you need.
The state of hotel pricing in 2026
AI-assisted pricing is no longer a novelty — here's the baseline every revenue team should measure against.
Rebuilding your BAR ladder from scratch
A clean-sheet approach to Best Available Rate tiers, room-type fences and seasonal compression.
Segmentation that survives contact with reality
Moving past leisure/corporate. Practical segmentation for independents and boutique groups.
Demand forecasting in a volatile year
Techniques for when historical data no longer predicts — plus the metrics that still work.
Dynamic pricing without breaking parity
Rules, guardrails and governance for automated pricing across 30+ distribution channels.
Group and MICE pricing playbook
Displacement analysis, contract clauses, deposit structures and the new post-pandemic rhythms.
Ancillary revenue that guests actually want
Upsell timing, F&B bundling, experiences, late checkout economics and attach-rate targets.
Channel mix and cost of acquisition
Calculating true channel profitability — going beyond commission percentages to net contribution.
Reporting for decisions, not meetings
The five-dashboard setup that replaces most of your weekly revenue meeting slides.
Building the revenue team of 2026
Hiring, structure, rituals, and how revenue works alongside commercial, ops and ownership.
David Leroux
Revenue Strategy Director — Alpine Collection (12 properties)
David has spent 18 years in hotel revenue, including seven with IHG and four as RGM at Coastline Hotels before joining Alpine. He writes the weekly newsletter RevPAR Letter and teaches the SwiftGuest Academy Revenue Masterclass.
“The single most useful hundred pages I've given my revenue team this year. We rewrote our 2026 pricing ladder the weekend we finished it.”
Priya Ramanathan
Commercial Director — Coastline Hotels
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