Guest CRM & Marketing
Know every guest. Unified profiles, smart segmentation, targeted campaigns, automated surveys, and reputation monitoring in one place.
Duplicate Detection
Auto-detect and merge duplicates by email, phone, and name
Smart Segmentation
Segment by frequency, spend, channel, nationality, loyalty tier
GDPR Compliance
Consent management, data export, and automated erasure workflows
CRM Suite
Complete Guest Relationship Management
Unified Guest Profiles
Consolidated guest records with stay history, preferences, spending patterns, and document storage. Automatic duplicate detection and merge across properties and booking channels.
Email Campaigns & Templates
Send pre-arrival, in-stay, and post-stay emails with customizable templates. Create marketing campaigns with segmentation filters for targeted outreach.
Surveys & Feedback
Send automated post-stay surveys to collect guest feedback. Track NPS scores, analyze response trends, and identify areas for improvement across properties.
Reputation Management
Monitor reviews from Booking.com, Google, TripAdvisor, and OTA channels in one dashboard. Generate AI-assisted replies and track your response rate and sentiment.
Guest Journey
Engage at Every Touchpoint
Pre-Arrival
Send confirmation and pre-arrival emails with upsell offers.
In-Stay
Track preferences, post charges, manage requests in the guest profile.
Post-Stay
Automated survey emails. Collect feedback and NPS scores.
Re-Engage
Targeted campaigns based on segments. Drive repeat bookings.
Frequently asked questions
How does guest profile merging work?
SwiftGuest automatically detects duplicate guest profiles based on email, phone, and name matching. You can review merge candidates and combine profiles with one click, consolidating all stay history, preferences, and spending data.
What segmentation options are available?
You can segment guests by stay frequency, total spend, booking channel, nationality, loyalty tier, property visited, last stay date, and custom tags. Segments can be used for targeted email campaigns and marketing automation.
Can I customize email templates?
Yes. SwiftGuest includes pre-built templates for confirmation, pre-arrival, welcome, checkout, and post-stay emails. You can customize content, branding, and merge fields, or create entirely new templates.
How does reputation monitoring work?
SwiftGuest aggregates reviews from connected OTA channels and displays them in a unified dashboard. You can filter by platform, rating, and date. The system tracks your average rating, response rate, and sentiment trends over time.
Is guest data GDPR compliant?
Yes. SwiftGuest includes GDPR consent management, data export for subject access requests, and automated data erasure workflows. Consent records are tracked per guest with full audit logging.
Related features
Know your guests better
Unified guest data and targeted marketing to drive repeat stays.